Media: Yelp
Brand: Blue Moon
Agency: Razorfish
Services: Desktop + Mobile Rich Media
Overview
The objective of the ‘Blue Moon Locator’ ad creative was to raise awareness of how many local bars/restaurants are serving Blue Moon when searching for similar places to go on Yelp.com.
Strategy included matching Blue Moon’s national database with Yelp’s API combined with custom programming to bypass prompting a user to approve current GPS location to improve user experience and increase engagement rate with the ad.
User taps to expand the Blue Moon Locator to find local bars/restaurants including image, name, address and rating. Results link to the business’s profile page on Yelp.com for more information. A link to Blue Moon’s mobile website was also included in the Branded rich media unit.
