Media: Yelp & Facebook
Brand: Focus Features
Agency: OMD / Strawberry Frog
Services: Facebook Page, Flash Banners
Overview
Focus Features wanted to raise awareness and build excitement for the movie premiere of Seeking a Friend for the End of the World starring Steve Carroll and Keira Knightley.
Tactics centered around a thematic promotion with “things to do near you before the end of the world” content feeds powered by Yelp API providing top-rated spots for users to find places for their “End Of The World Party” or to finish their “Bucket List”. Prizing included a private screening with 50 friends to increase social sharing.
