Media: Yelp
Brand: Pepto-Bismol
Agency: Publicis-Kaplan
Services: Mobile Rich Media
Overview
Pepto-Bismol wanted consumers to know that the power of Pepto was now available in their pocket, thanks to Pepto To-Go.
VisualMax created interactive Mobile rich media with video and utilized Yelp’s API to allow users to find great spots to “over-indulge” while letting them know that Pepto To-Go is there to help if they happen to overdo it. Categories included ‘Mexican Munchies’, ‘Burgers Galore’, ‘Spicy Spots’ and ‘Totally Tapas’. Creative included video spot and strong CTA links to learn more about Pepto To-Go.