Media: Yelp
Brand: Chevron
Agency: Y&R
Services: Microsite, Mobile Site, Desktop & Mobile Rich Media, Banner Design & Production
Overview
Chevron wanted to get target customers out driving and exploring their local area in 14 US Markets and Vancouver, CA.
Solution: “15 Places. 15 Miles. Great places to go and things to do for you and your car” campaign was created for desktop and mobile users powered by Yelp API providing top-rated Shopping, Nightlife, Parks, and more alongside nearby Chevron locations.
Users in each market could also enter the “Drive & Go Seek” themed weekly Sweepstakes for a chance to win a free prize package including a $50 gas card and other items to help them get out and explore. The promotion included viral sharing tactics and established goodwill and positive brand association with customers.
