Brand: Aljex-Descartes
Services: Branding, Discovery & Product Planning, UX/UI Design, Frontend Dev
Overview
VisualMax was engaged to lead a full redesign of the logistics company’s enterprise level SaaS system to achieve brand and business objectives and meet client stakeholder requirements.
Solution:
– Discovery and specification phase including meetings with stakeholders client teams including Pepsi Co. and World Wide Express to define customer needs and functionality enhancements
– Creation of brand and UX guidelines
– IA wireframing and blueprint design and revisions
– UI/UX design of new SaaS product and interface solution
– Frontend HTML5/CSS and JS production
– Support of backend development handled by the client
– Overall project planning, management and direction
