Media: Yelp
Brand: Kia Sorento
Agency: Initiative
Services: Facebook Page, Desktop & Mobile Rich Media
Overview
To help align the 2014 Kia Sorento as the year’s ultimate vehicle for family fun, VisualMax along with Agency and Media partner created the Family Activity Planner.
Living as a page on Kia Sorento’s Facebook, and through desktop and mobile Rich Media banners, the UX helped families plan, save, and share top-rated activities from Yelp’s API for things to do day or night. Users were able to choose the time of day, who they would be with (Kids, Parents or both), and pick from resulting activities to create a custom Family Activity Plan.
The plan was fully customizable allowing users to add their name, date, and title, with an option to download as a PDF or share to Facebook to increase viral participation and reach.
