Media: USA Today
Brand: Consumer Reports
Services: Creative & Art Direction, Copywriting
Overview
Consumer Reports engaged VisualMax to create a print and web advertising campaign to increase sales of CR Auto issue and raise brand awareness.
Using research that showed that auto extended warranties are not a good consumer purchase, VisualMax created messaging that would speak to and resonate with consumers and provide a provocative subject for CR’s communications team to use to generate media coverage.
Media included a full-page print ad in USA TODAY and banner ad creative on major auto targeted web sites.
VisualMax handled all creative and media planning/buying.
