Media: Yelp
Brand: Diet Dr Pepper®
Agency: Initiative
Services: Microsite, Flash Banners
Overview
Diet Dr Pepper® partnered with Yelp.com to develop a themed environment to present “Unbelievably Satisfying” experiences to their target audience in an effort to generate product awareness and capture opt-in user info for future promotional efforts.
VisualMax provided ideation, design and development creating a dynamic branded sitelet to promote “Unbelievably Satisfying” experiences for the Brand.
The sitelet featured a visually appealing cityscape Flash intro, multiple content categories featuring local experiences in areas of Arts & Entertainment, Nightlife, Spas and Restaurants using dynamic feeds from Yelp based on user IP location. Visitors were encouraged to enter a thematic Sweepstakes to win a trip and create their own experience in Las Vegas, Miami or New York. VisualMax provided end-to-end production from concept to sweepstakes administration, legal and fulfillment.
